Stacei M. De Armas (Keynote Speaker)

SVP Inclusive Intelligence & Initiatives @Nielsen

She is an inclusion & identity researcher, consumer behaviorist, and subject matter expert on diverse audiences. Stacie likes to say she specializes in data at the intersection of community, advocacy & entertainment. At Nielsen, she leads the development of inclusive thought leadership and initiatives to support diverse suppliers. Stacie is an expert solutions finder, idea implementer, team collaborator, hurdle jumper and data demystifier.

Stacie has served in many roles related to diverse marketing during her tenure at Nielsen. She sits on the Boards of the Hispanic Marketing Council Board, RespectAbility, and Google & 21st Century Multicultural Marketing Council. By the grace of the industry and the giants who have mentored her, she has been the recipient of industry honors for her work in diversity marketing.

In her spare time, Stacie is an adjunct professor of qualitative research at California State University Northridge. She received her MBA from Texas A & M and she is a first-generation Cubana and an advocate for human rights for the people of Cuba. She lives in Los Angeles, on Tongva native land with her two children.